Journalism & Mass Communications – Â鶹ÊÓƵ Wed, 01 Oct 2025 19:27:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 /wp-content/uploads/2019/04/cropped-favicon_logo-32x32.jpg Journalism & Mass Communications – Â鶹ÊÓƵ 32 32 Strategic Communications Campaign for Marketing Sustainability /projects/strategic-communications-campaign-for-marketing-sustainability/ /projects/strategic-communications-campaign-for-marketing-sustainability/#respond Thu, 26 Oct 2023 23:27:40 +0000 https://portal.epicn.org/case-stories/strategic-communications-campaign-for-marketing-sustainability/ Read More... from Strategic Communications Campaign for Marketing Sustainability

]]> Undergraduate students created three strategic communication plans for the City of Iowa City.

]]> Students in the Journalism and Mass Communications department addressed the need for public education about safe road-sharing and the benefits of active transportation by creating a strategic marketing plan focused on these topics. In addition to creating the marketing plan, students produced materials such as fliers and social media content that SIMPCO, Siouxland District Health Department and the City of Sioux City can use to spread this message to the public.

Iowa Initiative for Sustainable Communities Contact Info

University Faculty Contact
Rachel Young
Journalism and Mass Communication

Local Government / Community Contact

]]> Animal Shelter Public Relations & Fundraising Campaign /projects/animal-shelter-public-relations-fundraising-campaign/ Thu, 26 Oct 2023 23:26:22 +0000 https://portal.epicn.org/case-stories/animal-shelter-public-relations-fundraising-campaign/ Read More... from Animal Shelter Public Relations & Fundraising Campaign

]]> Students in a Fundraising and Philanthropy Communications class organized ideas for a non-profit animal shelter’s fundraising campaign. Using research on the latest trends in fundraising and philanthropy, students evaluated the shelter’s past special events, marketing campaigns, and donor interests. They applied concepts and trends to organize new events, update marketing pieces, and developed a donor campaign with creative ideas and key messages to better position the shelter to receive support.

Iowa Initiative for Sustainable Communities Contact Info

University Faculty Contact
Ann Haughland
Journalism and Mass Communication

Local Government / Community Contact

]]> Maquoketa Art Experience Marketing /projects/maquoketa-art-experience-marketing/ /projects/maquoketa-art-experience-marketing/#respond Thu, 26 Oct 2023 23:26:20 +0000 https://portal.epicn.org/case-stories/maquoketa-art-experience-marketing/ Read More... from Maquoketa Art Experience Marketing

]]> Students from the School of Journalism & Mass Communication created a strategic marketing plan to attract artists and art enthusiasts to the Maquoketa Art Experience, a non-profit organization with a physical community space in downtown Maquoketa.

]]> Mass communication students enrolled in “Philanthropy Communication in a Digital World” worked with Brucemore Historic Estate in Cedar Rapids to develop and implement a marketing plan, including research, event planning, and use of technology to produce promotional messages and a social media campaign. The students focused on volunteer recruitment and retention.

]]> Journalism students in the Strategic Communications Writing course researched and produced marketing materials for use by the Washington Chamber of Commerce for promotion of the hotel/motel tax.

]]> Graduate students in a communications campaigns course partnered with several different organizations across the Siouxland region to complete six different communication campaigns about different attractions and assets in the Siouxland region.

]]> Read the final student report delivered to the local gov/community partner.

Iowa Initiative for Sustainable Communities Contact Info

University Faculty Contact
Meghann Foster
Journalism and Mass Communication

Local Government / Community Contact

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