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Strategic Communications Campaign for Marketing Sustainability

Metrics

University University of Iowa
Program Iowa Initiative for Sustainable Communities
Sustainable Development Goals 16 Peace Justice and Strong Institutions
Population Type Business Owners and Consumers
Focus Areas Equity
Discipline Journalism & Mass Communications
University Department Journalism and Mass Communication

Community Size

32,948

Years

2014/2015

Course Title

Course Letter Acronym

Course Number

Project Lead Faculty

Undergraduate students created three strategic communication plans for the City of Iowa City.

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