School of Journalism and Mass Communication – �鶹��Ƶ

Creating PR strategies for Rocky Knoll Health Care Center’s centennial celebration

Ada Inman — Tue, 02 Jun 2026 18:47:47 +0000

Three groups of journalism students created PR strategy plans for Rocky Knoll Health Care Center ahead of the facility’s 100th anniversary celebration. The students created corporate narratives and brand stories, analyzed competitors, social media, and influencer marketing; drafted media relations strategies and plans, and wrote community impact reports. [...]

Recommending website and social media strategies to help recruit foster parents

Ada Inman — Tue, 10 Mar 2026 16:13:08 +0000

Journalism students completed in-depth research to inform media and creative strategies to support Sheboygan County Foster care in their goal of recruiting and retaining foster care parents. Divided into three teams, the student groups created content strategy, brand messaging, and digital strategy implementation plans. [...]

Developing creative messaging and outreach materials to support foster home recruitment

Ada Inman — Tue, 10 Mar 2026 16:04:38 +0000

Sheboygan County Foster Care’s goals are to encourage more families in Sheboygan County to open their homes to foster care and to reunite children with their biological families. To support this mission, journalism students created a suite of creative campaign materials, including print advertisements, videos, pamphlets, contact cards, yard signs, merchandise, one-pagers, and table banners. [...]