Hospitality Management – Â鶹ÊÓƵ Wed, 01 Nov 2023 03:37:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 /wp-content/uploads/2019/04/cropped-favicon_logo-32x32.jpg Hospitality Management – Â鶹ÊÓƵ 32 32 Sustainable Tourism for Lenoir City /projects/sustainable-tourism-for-lenoir-city-2/ /projects/sustainable-tourism-for-lenoir-city-2/#respond Wed, 01 Nov 2023 03:37:38 +0000 https://portal.epicn.org/case-stories/sustainable-tourism-for-lenoir-city/ Read More... from Sustainable Tourism for Lenoir City

]]> The Lenoir City revitalization project has provided an interactive and unique opportunity for senior students in the Department of Retail, Hospitality, and Tourism management in the College of Education, Health and Human Sciences. These seniors are partnering with Loudon County Visitors Bureau to showcase their diverse skillset and talents by researching and compiling data to help create niche markets to stimulate tourism within the downtown district. Using a Volunteer Employed Photography method, the team of HRTM students are taking photographs of and around Lenoir City in order to critically analyze possible tourism markets that Lenoir City can utilize in future marketing plans. Furthermore, this team will participate in several improvisational and empathy workshops helping them communicate, collaborate, and listen holistically. Their end deliverables will be a sustainable tourism marketing plan, rack card, and photography portfolio highlighting their contributions as future tourism consultants proving that their acquired knowledge as undergraduate students goes beyond the classroom walls and into life-long partnerships. (Faculty Lead: Stephanie Benjamin / Lenoir City Lead: Rachel Baker)

]]> Twenty-three Retail and Consumer Science senior level students in Lucy Simpson’s Strategic Retail Planning course are using the knowledge gained from their varied coursework in consumer behavior, technology, customer loyalty, financial profitability, and strategies for growth to help the existing merchants of the Historic Downtown Lenoir City. Using critical thinking, communication and team work skills, they will propose retail strategies such as merchandise assortment planning, visual merchandising presentation, and promotional events to improve the profitability and viability of the retail businesses. In addition, students will research and propose entrepreneurial opportunities for future brick and mortar opportunities Historic Downtown Lenoir City. The SCI project is part of the capstone course for the Retail and Consumer Science major. All of these seniors will have completed the required internship and are graduating in December 2016 or May 2017. This project will prepare students for the real world challenges in the retail business that they will encounter in the future. (Faculty Lead: Lucy Simpson / Lenoir City Lead: Mary Bright)

Read the final student report delivered to the local gov/community partner.

Smart Communities Initiative Contact Info

University Faculty Contact
Lucy Simpson
Retail, Hospitality and Tourism Management

Local Government / Community Contact
Mary Bright

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