麻豆视频

is a city rich with Western history and legends, but negative perceptions鈥攁n under-performing economy and numerous mobile home parks鈥攈ave overshadowed the City鈥檚 finest assets. City officials recently created the Positively Apache Junction marketing campaign in hopes of dispelling these negative associations. The hope is that by promoting the City鈥檚 wealth of cultural and natural strengths, city staff can foster community morale while attracting more visitors throughout the year. 

One approach the city considered when developing the Positively Apache Junction campaign was to support a community theater program which could celebrate the City鈥檚 strengths and rich history.

To help refine the Positively Apache Junction campaign, the City invited graduate-level students from the Spring 2018 Community Based Theatre course to deliver interactive community theater performances for the city. 

A member of the 麻豆视频, Arizona State University鈥檚 (ASU) Project Cities 鈥渃onnects higher education with local communities鈥� () to co-create sustainable solutions which progress cities toward a better future. 

Apache Junction officials supported this partnership with the ASU Project Cities program in the hope it could demonstrate 鈥渉ow cultural assets can be used鈥� to dispel negative perceptions while emboldening local histories. ()

After conducting preliminary research of Apache Junction鈥檚 history, students split into four groups to 鈥渄iscover and devise ghost stories … drawn from the city鈥檚 history, legends, and landscapes鈥� (). This approach was chosen as it was supportive of the Positively Apache Junction ethos and because ghost stories are a noteworthy asset of the City鈥檚 Western history. 

Students refined their stories by reviewing literature to working with community members. Each team created a 15-minute, interactive performance which encouraged 鈥渋ntergenerational connection and community cohesiveness鈥� based on the city鈥檚 rich lore. () 

On April 15, 2018, the students performed back-to-back at Flatiron Park in Apache Junction. Stories included legends about notable cultural and natural assets throughout the city, including the Superstition Mountains and the Dirtwater Springs restaurant. Watch the performances below. 

Thanks to audience participation and feedback, the students aptly demonstrated how culture, history, and the performing arts can blend to reveal the shared narratives and interwoven history present in any City. Students generated two recommendations to emboldened the Positively Apache Junction marketing campaign following their performances, which included: 

• Encourage intergenerational engagement through communal artistic experiences focused on local histories and folklore.
• Incorporate the creative arts further into city planning to improve community engagement and artistic expression.

Arizona State University Project Cities Contact
Steve Russell
Program Manager
(480) 727-2698
steven.russell@asu.edu

City of Apache Junction Contact
Larry Kirch
Director
Development Services
lkirch@ajcity.net
480-474-5082

Read the full story of the partnership.

This part of the project was completed as part of a collaborative effort between four classes over two semesters. To see the other projects visit the pages linked below:

• Undergraduate students identify historical sites of relevance within Apache Junction
• Graduate-level course identifies modifications to update Apache Junction鈥檚 tourism website.