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Using Marketing and Technology to Promote Brucemore Historic Estate

Metrics

Community Size
32,948
Years
2013/2014
Course Title
Course Letter Acronym
Course Number
Project Lead Faculty

Mass communication students enrolled in “Philanthropy Communication in a Digital World” worked with Brucemore Historic Estate in Cedar Rapids to develop and implement a marketing plan, including research, event planning, and use of technology to produce promotional messages and a social media campaign. The students focused on volunteer recruitment and retention.

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PO Box 44069
Madison, WI 53744

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