Strategic Communications to Promote Transit Lines to College Students

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Strategic Communications to Promote Transit Lines to College Students

Metrics

University University of St. Thomas
Program Sustainable Communities Partnership
Sustainable Development Goals 11 Sustainable Cities and Communities
Population Type Youth
Focus Areas Equity
Discipline Marketing
University Department Marketing
Lead Local Gov / Community Partner Org Name Metro Transit

Community Size

9,878

Years

2017/2018

Course Title

Course Letter Acronym

Course Number

Project Lead Faculty

Decisions college students make about transportation in college often serve as a foundation for future transportation choices. Therefore, Metro Transit is interested in promoting public transit to college students to encourage ridership during college years. Students in Writing for Strategic Communication will create a strategic communication plan and materials (e.g., videos, flyers) to promote a particular Metro Transit bus, BRT, or light rail line to college students.

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Madison, WI 53744

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