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Strategic Communication for Master Water Stewards

Metrics

Community Size
9,878
Years
2016/2017
Course Title
Course Letter Acronym
Course Number
Project Lead Faculty

The Freshwater Society’s (FWS) Master Water Stewards (MWS) program develops, certifies, and supports community volunteer leaders to work for the health of their water at a neighborhood scale to improve water quality. FWS has implemented the MWS program with many watershed districts and cities and is in the process of expanding state-wide. To date, MWS messaging has focused on stormwater and stormwater management; however, MWS would like to broaden their messaging about what the MWS program does and what it means to people. Students will create a strategic communications plan and materials/messaging for different audiences and communication outlets to achieve this goal.

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PO Box 44069
Madison, WI 53744

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