As a way to commemorate Springfield’s proud history and bright future, design
students were assigned to create a new wayfinding signage design. The
previous wayfinding design had many redundancies and inconsistencies, so to
address this, design students created new and consistent wayfinding design
systems. The new signage systems are meant to help citizens and tourists learn
all Springfield has to offer. A new system can help re-brand the city to focus on
all its wonderful aspects.
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PO Box 44069
Madison, WI 53744
Madison, WI 53744
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