The City of Iowa City requested that students in the Entrepreneurial Management Institutes’ Business Consulting Course research what young professionals are looking for in a place to live, create messages that the City and ICAD could use to market the ways in which Iowa City fulfills these criteria, and research the strategies and platforms that the City and ICAD can use to reach young professionals most effectively.
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Madison, WI 53744
Madison, WI 53744
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