Students will explore identity and messaging strategies to promote the assets
and opportunities of the southeast region. Areas of inquiry could include points
of community pride, regional landmarks, tourism and marketing opportunities,
economic development strengths, and other place-based assets. Students will
develop concept proposals that can be used to promote the unique qualities
of the region, and will present a variety of possible visual concepts in line with
salient themes
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PO Box 44069
Madison, WI 53744
Madison, WI 53744
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