Re-Branding For Mobius Recycling Program

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Re-Branding For Mobius Recycling Program

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University Penn State University
Program Sustainable Communities Collaborative
Sustainable Development Goals 12 Responsible Consumption and Production
Population Type Home Owners
Focus Areas Equity
Discipline Marketing
University Department Marketing
Lead Local Gov / Community Partner Org Name Penn State鈥檚 Sustainability Institute

Community Size

98,000

Years

2015/2016

Course Title

Course Letter Acronym

Course Number

Project Lead Faculty

Students will determine the effectiveness of the Mobius brand at raising students鈥� awareness of the university鈥檚 waste management efforts. The study will focus on multiple audiences: students, faculty, staff, and the public.

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PO Box 44069
Madison, WI 53744

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Re-Branding For Mobius Recycling Program

Metrics

Community Size

Years

Course Title

Course Letter Acronym

Course Number

Project Lead Faculty