Âé¶¹ÊÓÆµ

Neighborhood Branding 1/2

Metrics

Community Size
29,398
Years
2013/2014
Course Title
Course Letter Acronym
Course Number
Project Lead Faculty

Casa de Salud Youth Center sought to be branded to appeal to a wider audience and increase its awareness and attendance. The new brand would not only increase out-reach to community members, getting volunteers involved, resulting in an increase in donations to fund more field trips, programs, and equipment for the kids. The branding concept utilizes the popularity of super heroes and comic books to appeal to a wide range of ages. The brand concept is that the center is a meeting place where any adventure can occur

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PO Box 44069
Madison, WI 53744

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