Âé¶¹ÊÓÆµ

Marketing the Upper Iowa River for Sustainable Use

Metrics

Community Size
32,948
Years
2014/2015
Course Title
Course Letter Acronym
Course Number
Project Lead Faculty

Students in Marketing Field Studies class in the Tippie College of Business researched these multiple uses and images of the river through focus groups and meetings with community stakeholders. Based on their findings, they developed recommendations to encourage all users to interact with and communicate about the river in a sustainable way.

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PO Box 44069
Madison, WI 53744

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