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Marketing ‘Energy City’

Metrics

Community Size
9,878
Years
2016/2017
Course Title
Course Letter Acronym
Course Number
Project Lead Faculty

Elk River has been known as “Energy City” since 1996 and is dedicated to providing education and outreach on renewable energy and energy efficiency demonstrations. Today, “Energy City” includes all city sustainability issues from urban forestry to water conservation. However, many Elk River residents and businesses are not aware of “Energy City.” A team of students from Applied Business Research will research community engagement in “Energy City” to inform the city’s engagement with residents.

Project Overview Poster
City Outcomes
The final report from the project was presented to the Energy City Commission in August 2017 and they supported all its findings and recommendations.
The final report recommendation to allow residents to serve on the Energy City Commission was formally adopted.
The report will be presented to the City Council in September 2017.

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PO Box 44069
Madison, WI 53744

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