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Marketing & Branding

Metrics

University University of Iowa
Program Iowa Initiative for Sustainable Communities
Sustainable Development Goals 8 Decent Work and Economic Growth
Population Type Business Owners and Consumers
Focus Areas Equity
Discipline Marketing Institute
University Department Marketing

Community Size

32,948

Years

2013/2014

Course Title

Course Letter Acronym

Course Number

Project Lead Faculty

Marketing Institute students worked with the Washington Chamber of Commerce to rebrand the community as an attractive destination.

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Madison, WI 53744

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