Internal and Local Marketing of Sustainable Behavior

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Internal and Local Marketing of Sustainable Behavior

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University University of Iowa
Program Iowa Initiative for Sustainable Communities
Sustainable Development Goals 13 Climate Action
Population Type Business Owners and Consumers
Focus Areas Equity
Discipline Marketing
University Department Marketing

Community Size

32,948

Years

2014/2015

Course Title

Course Letter Acronym

Course Number

Project Lead Faculty

Students in the Tippie College of Business created a local marketing campaign to promote sustainable behavior in Iowa City called IC Impact. Their objective was to have IC Impact start a sustainability movement in Iowa City that would lead to a positive impact on the community.

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info@epicn.org

PO Box 44069
Madison, WI 53744

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Internal and Local Marketing of Sustainable Behavior

Metrics

Community Size

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