Âé¶¹ÊÓÆµ

Improving Customer Satisfaction for Native Spanish Speakers

Metrics

Community Size
9,878
Years
2017/2018
Course Title
Course Letter Acronym
Course Number
Project Lead Faculty

Metro Transit would like to improve response rates to their customer satisfaction surveys among native Spanish speakers to improve service and amenities for this community. Students will conduct interviews in Spanish with native Spanish speakers to both gather information about where and how to distribute customer satisfaction surveys, as well as to gain feedback about the customer satisfaction survey itself. Students will analyze these findings and provide a report to Metro Transit to inform improvements of their customer satisfaction survey for native Spanish speakers.

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PO Box 44069
Madison, WI 53744

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