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Green Marketing Plan For The Nature Inn

Metrics

Community Size
98,000
Years
2015/2016
Course Title
Course Letter Acronym
Course Number
Project Lead Faculty

Students will be divided into three groups to support the design of potential marketing approaches at the Nature Inn. Two groups will focus on website design and function, eco-tourism certifications, and benchmarking against comparable national and local hotels. The third group will devise a comprehensive marketing strategy for the Inn that includes flyers, press releases, etc.

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PO Box 44069
Madison, WI 53744

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