Dubuque – Advertising Campaign to Promote Outdoor Recreation

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Dubuque – Advertising Campaign to Promote Outdoor Recreation

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University University of Iowa
Program Iowa Initiative for Sustainable Communities
Sustainable Development Goals 12 Responsible Consumption and Production
Population Type Home Owners
Focus Areas Equity
Discipline Marketing Institute
University Department Marketing

Community Size

32,948

Years

2018/2019

Course Title

Course Letter Acronym

Course Number

Project Lead Faculty

Juniors in the Tippie College of Business Marketing Institute created advertising campaigns for Travel Dubuque to promote the outdoor recreational opportunities in the Dubuque area, with a particular focus on attracting mountain biking enthusiasts to the area’s growing trail infrastructure…

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PO Box 44069
Madison, WI 53744

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Dubuque – Advertising Campaign to Promote Outdoor Recreation

Metrics

Community Size

Years

Course Title

Course Letter Acronym

Course Number

Project Lead Faculty