City Brand Strategy and Brief and Visuals: A Brand Brief that meets
the desired outcomes and objectives and outlines the City’s unique aspects and qualities, including its Vision, Mission, and Brand Equity (e.g.: Promise, Position and Personality) for a future Marketing Plan. Presentation of a variety of visual concepts and suggestions for how the brand strategy and brief can be played out.
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PO Box 44069
Madison, WI 53744
Madison, WI 53744
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