Penn State’s Sustainability Institute – Â鶹ÊÓƵ Wed, 01 Nov 2023 03:37:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 /wp-content/uploads/2019/04/cropped-favicon_logo-32x32.jpg Penn State’s Sustainability Institute – Â鶹ÊÓƵ 32 32 Recycling Marketing Plan For State College Borough /projects/recycling-marketing-plan-for-state-college-borough-2/ /projects/recycling-marketing-plan-for-state-college-borough-2/#respond Wed, 01 Nov 2023 03:37:14 +0000 https://portal.epicn.org/case-stories/recycling-marketing-plan-for-state-college-borough/ Read More... from Recycling Marketing Plan For State College Borough

]]> The borough requires participation in a recycling program of all residents. It has found that management practices can have little effect on the actions of residents to recycle. Students will work with a landlord/property to develop a marketing plan to increase compliance with the policy

]]> Students will design, conduct, and analyze a survey that will aid in understanding undergraduates students’ knowledge, concern, and behaviors related to the environment. The survey will be distributed to roughly 10,000 students and provide correlations between various demographic information and environmental awareness, perceptions, and actions.

]]> Students will determine the effectiveness of the Mobius brand at raising students’ awareness of the university’s waste management efforts. The study will focus on multiple audiences: students, faculty, staff, and the public.

]]> Students will create a PR campaign that determines how to engage various audiences in the Sustainable Food Systems Program. It will include what specific messaging to use dependent on audience and how to communicate these messages in an effective way.

Read the final student report delivered to the local gov/community partner.

Sustainable Communities Collaborative Contact Info

University Faculty Contact
Tara Wyckoff
Communications
Assistant Teaching Professor
tmd119@psu.edu
814-865-8007

Local Government / Community Contact

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