Lenoir City – 鶹Ƶ Wed, 01 Nov 2023 03:38:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 /wp-content/uploads/2019/04/cropped-favicon_logo-32x32.jpg Lenoir City – 鶹Ƶ 32 32 Understanding Spanish Culture & Language Barriers /projects/understanding-spanish-culture-language-barriers-2/ /projects/understanding-spanish-culture-language-barriers-2/#respond Wed, 01 Nov 2023 03:38:42 +0000 https://portal.epicn.org/case-stories/understanding-spanish-culture-language-barriers/ Read More... from Understanding Spanish Culture & Language Barriers

]]> Why does one study another language and culture, particularly Spanish in Tennessee? Bearing in mind that many of our communities have a growing number of Spanish-speaking neighbors, it is our belief that learning Spanish and understanding more fully the cultures that Spanish expresses constitutes an essential component in strengthening our collective roles as socially responsible citizens. To that end, our Spanish 494 service-learning class is excited about participating in the Smart Communities Initiative, an opportunity for our students to put into practice their classroom instruction in ways which will enable them to move from “thinking ABOUT” Hispanics and their culture to “thinking WITH” Hispanics. This kind of dialogue among equals is a keystone to building together communities in a more socially inclusive and participatory manner. That’s why we study, teach, and learn Spanish! (Faculty Lead: Michael Handelsman & Luis Cano / Lenoir City Lead: Monty Ross)

]]> This Advertising & Public Relations course taught by Dr. Candace White will develop a comprehensive brand strategy for the downtown in partnership with the Loudon County Chamber of Commerce, the Downtown Merchants Association, and community members. Students will prepare for the real world practice of strategic and ethical communication campaign management by developing research-based campaign plans complete with budgets and timetables. (Faculty Lead: Candace White / Lenoir City Lead: Michael Bobo)

]]> The Lenoir City revitalization project has provided an interactive and unique opportunity for senior students in the Department of Retail, Hospitality, and Tourism management in the College of Education, Health and Human Sciences. These seniors are partnering with Loudon County Visitors Bureau to showcase their diverse skillset and talents by researching and compiling data to help create niche markets to stimulate tourism within the downtown district. Using a Volunteer Employed Photography method, the team of HRTM students are taking photographs of and around Lenoir City in order to critically analyze possible tourism markets that Lenoir City can utilize in future marketing plans. Furthermore, this team will participate in several improvisational and empathy workshops helping them communicate, collaborate, and listen holistically. Their end deliverables will be a sustainable tourism marketing plan, rack card, and photography portfolio highlighting their contributions as future tourism consultants proving that their acquired knowledge as undergraduate students goes beyond the classroom walls and into life-long partnerships. (Faculty Lead: Stephanie Benjamin / Lenoir City Lead: Rachel Baker)

Read the final student report delivered to the local gov/community partner.

Smart Communities Initiative Contact Info

University Faculty Contact
Stephanie Benjamin
Retail, Hospitality and Tourism Management

Local Government / Community Contact
Rachel Baker

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