Clearwater Conservancy – Â鶹ĘÓƵ Fri, 25 Jul 2025 18:29:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 /wp-content/uploads/2019/04/cropped-favicon_logo-32x32.jpg Clearwater Conservancy – Â鶹ĘÓƵ 32 32 Redesigning ClearWater Conservancy: Graphic Design as a Tool in Sustainable Branding /projects/redesigning-clearwater-conservancy-graphic-design-as-a-tool-in-sustainable-branding/ Fri, 25 Jul 2025 18:29:27 +0000 /?post_type=projects&p=19442 Read More... from Redesigning ClearWater Conservancy: Graphic Design as a Tool in Sustainable Branding

]]> ClearWater Conservancy is the preeminent conservation organization in the Centre region. The organization’s work includes stewardship activities and land conservation. ClearWater’s premier outreach activity is Centred Outdoors which offers guided walks and hikes in the region to familiarize participants with the natural environment, the work of the organization, and to promote heathy activities. Their logo was developed about 30 years ago, and its appearance is showing its age, not only stylistically but also in content. For example, the depiction of cattails is now considered problematic since many cattail varieties are invasive species. In addition, Centred Outdoors has its own logo, developed about 7 years ago. The two logos are not compatible in font or style, and the organization is seeking a wholistic approach to its visual identity that reflects the organization’s broader mission and vision. Students worked to re-do their visual identity, including recommendations for fonts/typeface, colors, subordinate logos for distinct activities, and application in print and digital media. Mock-ups should include ideas for stickers, t-shirts, signage, etc.and recommendations for website design application.

Sustainable Communities Collaborative Contact Info
University Faculty Contact
Taylor Shipton
Assistant Teaching Professor of Graphic Design
tms5677@psu.edu

]]> Graphic Design For Centred Outdoors Summer Challenge /projects/graphic-design-for-centred-outdoors-summer-challenge-2/ /projects/graphic-design-for-centred-outdoors-summer-challenge-2/#respond Wed, 01 Nov 2023 03:36:59 +0000 https://portal.epicn.org/case-stories/graphic-design-for-centred-outdoors-summer-challenge/ Read More... from Graphic Design For Centred Outdoors Summer Challenge

]]> Students will be tasked with creating a visual identity for a family outdoor challenge coming in the summer of 2017. The visual identity will include logos, fonts, colors, textures, photography, etc.

]]> COMM 473 students will develop a PR campaign for Centred Outdoors. They will develop a media plan, media objectives, aproduction timetable, and budget. They will use traditional and online media channels and consider different audiences to reach in Centre County.

Read the final student report delivered to the local gov/community partner.

Sustainable Communities Collaborative Contact Info

University Faculty Contact
Tara Wyckoff
Communications
Assistant Teaching Professor
tmd119@psu.edu
814-865-8007

Local Government / Community Contact

]]> /projects/public-relations-campaign-for-centred-outdoors-summer-challenge-2/feed/ 0