Marketing – Â鶹ĘÓƵ Wed, 01 Nov 2023 03:39:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 /wp-content/uploads/2019/04/cropped-favicon_logo-32x32.jpg Marketing – Â鶹ĘÓƵ 32 32 Big B Market & Deli Retail Marketing Plan /projects/big-b-market-deli-retail-marketing-plan-2/ /projects/big-b-market-deli-retail-marketing-plan-2/#respond Wed, 01 Nov 2023 03:39:00 +0000 https://portal.epicn.org/?post_type=projects&p=6299 Read More... from Big B Market & Deli Retail Marketing Plan

]]> During spring 2014, the Sage Project provided the students of Dr. Iana Castro’s MKTG372 Retail Marketing Methods course, at SDSU, the opportunity to create a new retail marketing plan for Big B Market & Deli. Big B is a corner store located in a small community of National City. The overall goal of the project is to improve Big B financially, while also ensuring that the store is able to provide the local community with healthy food options. Four teams of five students were formed to work on different aspects of the corner store conversion. The individual teams conducted a current retail strategy of Big B, the industry’s best practices, a competitor analysis, and recommendations based on a specific aspect of the corner store conversion. The areas of the retail marketing strategy that were addressed by the groups are Store Design, Merchandising, Strategic Alliance, and Integrated Marketing Communication (IMC). The research, ideas, and recommendations have been complied to create an in depth retail marketing plan for Big B Market & Deli.D

The Sage Project Contact Info
Kristofer Patron
Program Administrator
kpatron@sdsu.edu
(619) 594-0103

University Faculty Contact
Iana Castro
Marketing

Local Government / Community Contact

Development

]]> /projects/big-b-market-deli-retail-marketing-plan-2/feed/ 0 Integration of Local Food Systems in National City, CA /projects/integration-of-local-food-systems-in-national-city-ca-2/ /projects/integration-of-local-food-systems-in-national-city-ca-2/#respond Wed, 01 Nov 2023 03:39:00 +0000 https://portal.epicn.org/?post_type=projects&p=6300 Read More... from Integration of Local Food Systems in National City, CA

]]> In this report, we review successful sustainable agricultural practices and describe the process of developing a local food system. Furthermore, we characterize the current food system in National City and make recommendations to incorporate more sustainable methods into the already existing model. Recommendations include potential approaches to incorporating urban agriculture into National City parks, a review of approaches that can be used to sell produce in National City, and an overview of implementable composting practices. Further research and implementation of these recommendations may benefit National City and the health of its residents

The Sage Project Contact Info
Kristofer Patron
Program Administrator
kpatron@sdsu.edu
(619) 594-0103

University Faculty Contact
Iana Castro
Marketing

Local Government / Community Contact

Health and Human Services Agency

]]> /projects/integration-of-local-food-systems-in-national-city-ca-2/feed/ 0 Recycling Marketing Plan For Foxdale Village /projects/recycling-marketing-plan-for-foxdale-village-2/ /projects/recycling-marketing-plan-for-foxdale-village-2/#respond Wed, 01 Nov 2023 03:38:21 +0000 https://portal.epicn.org/case-stories/recycling-marketing-plan-for-foxdale-village/ Read More... from Recycling Marketing Plan For Foxdale Village

]]> This project will expand on a past SCC project in spring 2015 that evaluated Foxdale’s recycling program. Students will identify ways to motivate residents to recycle and how to increase interest in sustainability as a community and as individuals

]]> The purpose of this report is to gather data about the strengths, weaknesses, opportunities, and threats to commercial and residential growth in Alton, Illinois and to make informed recommendations for marketing the City of Alton.

Read the final student report delivered to the local gov/community partner.

SIUE Successful Communities Collaborative Contact Info

University Faculty Contact
Christine Winter
School of Business
Instructor
cwinter@siue.edu
618-650-2982

Local Government / Community Contact
Greg Caffey

Director of Planning and Development for the City of Alton

]]> /projects/enchanting-alton-marketing-strategies-for-attracting-growth-2/feed/ 0 Marketing Awareness of City Values /projects/marketing-awareness-of-city-values-2/ /projects/marketing-awareness-of-city-values-2/#respond Wed, 01 Nov 2023 03:37:53 +0000 https://portal.epicn.org/case-stories/marketing-awareness-of-city-values/ Read More... from Marketing Awareness of City Values

]]> The purpose of this project is to increase awareness of the city’s values – created from the “Imagine Auburn” project – both internally among government workers and externally among citizens. Through the implementation of the marketing plan a greater feeling of community will be created in Auburn.

Livable City Year Contact Info
Teri Thomson Randall
Program Manager
terir@uw.edu
206.221.9240

University Faculty Contact
Michael G. Foster
Student Group
Library Staff

Local Government / Community Contact
Jeff Tate

Civil Engineer – Utilities

]]> /projects/marketing-awareness-of-city-values-2/feed/ 0 Centre Region Curbside Compost Program /projects/centre-region-curbside-compost-program-2/ /projects/centre-region-curbside-compost-program-2/#respond Wed, 01 Nov 2023 03:37:16 +0000 https://portal.epicn.org/case-stories/centre-region-curbside-compost-program/ Read More... from Centre Region Curbside Compost Program

]]> The Centre Region COG is expanding its curbside recycling program to include organics recycling and is seeking assistance in developing consistent messaging to educate its residents. The campaign should encourage residents to use the service and educate them on the basics of the program and where to find additional detailed information. Student work should include evaluation and recommendations for messaging for website, on paper or promotional items, and other means of communications.

]]> The borough requires participation in a recycling program of all residents. It has found that management practices can have little effect on the actions of residents to recycle. Students will work with a landlord/property to develop a marketing plan to increase compliance with the policy

]]> Students will determine the effectiveness of the Mobius brand at raising students’ awareness of the university’s waste management efforts. The study will focus on multiple audiences: students, faculty, staff, and the public.

]]> Students will create a marketing plan for the Penn State Collegiate Wind Competition Team’s start-up spin off, PowerPlay. The business will provide portable batteries at music festivals that utilize wind and solar energy to recharge. The marketing plan will be understood and relatable to all age groups since music festivals offer a variety of attendees.

]]> Students will collaborate with Facilities to design and conduct focus group or survey research with target groups within the St. Thomas community to support the development of a Bicycle Master Plan. Student-designed survey and focus group research will examine possibilities for infrastructure and programming to encourage members of the St. Thomas community to bike to campus year-round.

Read the final student report delivered to the local gov/community partner.

Sustainable Communities Partnership Contact Info

University Faculty Contact
David Harman
Marketing

HARM4563@stthomas.edu
6519625847

Local Government / Community Contact

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